Fostyr for real estate teams
The sphere is the business. Keep every person in it, not just the ones in a drip.
A past client who refers the coworker. A lender who sends every pre-approval without an agent. An inspector who names you to buyers. An agent in another city who sends the relocation. A vendor who tells the homeowner who to call. Those relationships are the team, and a database with a drip campaign is not the same as keeping them. Fostyr keeps them, with every transaction, and tells you when one has gone quiet.
Where the work comes from for a real estate team
Past clients
They move again in seven years and refer three people in between, if they remember you.
Lenders and loan officers
A pre-approval without an agent is a buyer for whoever the lender names.
Inspectors, contractors and vendors
They are in the house before you are, and the homeowner asks who to call.
Agents in other markets
Every relocation is a referral fee in one direction and a client in the other.
What goes wrong without a system
The past client who used someone else
A client from 2020 sold this spring with the agent who mailed a calendar. Your drip had them, and nobody had actually spoken to them since closing.
The lender who changed banks
Your best loan officer moved. The pre-approvals stopped. The relationship was with the person, and nobody kept the person.
The sphere in one agent's head
The team lead knows who refers and who is about to sell. It is in no system the team can read, and every new agent starts from zero.
A real estate CRM that drips and forgets
Your CRM sends the newsletter. It cannot tell you which lender sent the most buyers, which inspector names you, or that a past client's replies have stopped.
Where to start, with no software and no plan
List who sent every transaction
Go back two years. Past clients, lenders, inspectors, vendors, agents elsewhere. A count beside each name. That list is the sphere that matters, and it is shorter than the database.
Connect the inbox
Every thread with every client and lender is already in your mail. Connect it once and the history attaches itself. Bring a contact export in and it reconciles.
Call the ones going quiet
The lender who sent nine buyers last year and one this year gets coffee this week. The past client whose replies stopped gets a call, not another drip. Fostyr surfaces them.
Make the real touch a rhythm
A drip is not a relationship. A call or a handwritten note to each past client twice a year, and a quarterly visit to each lender and inspector, is the plan. Put it on a cadence and it survives the busy season.
How Fostyr fits a real estate team
Hub: Who is waiting on you, and which referrer has gone quiet.
The morning: the past client who asked about the market, the lender who hasn't sent a buyer in sixty days, the inspector who just named you. Ask Fostyr which lender sent the most transactions last year.
Relationships: Every client, lender, inspector and agent, with every transaction.
Each has a journey: transactions, emails, calls, the notes from every agent on the team who dealt with them. A grade shows who actually sends work. A lender holds its loan officers, so when one moves the history follows the person.
Workspace: Email, calendar and follow-ups, attached to the people.
A thread from a lender lands on the lender. The anniversary note sits beside the closed transaction. Templates for the market update, the closing thank-you, the referral thank-you.
Marketing: Real touches, visits and reviews, on a cadence.
Rhythms for the twice-yearly client call and the quarterly lender visit. A route for the lenders, inspectors and vendors you see. Reviews asked for the day the keys change hands.
Connections: Your inbox fills it in.
Connect Gmail and every thread attaches itself to the right person. Bring a contact export in and it reconciles. Use a real estate CRM we don't connect to yet? Tell us at setup and we'll help you bring your data over. Fostyr is the memory; your MLS and transaction tools stay where they are.
What marketing means for a real estate team
Marketing for a team is the sphere, touched for real
Internet leads are sold to five agents and convert at two percent. A past client or a lender sends a buyer who already trusts you. Spend the effort on the fifty people who send the most, and on meeting the next fifty.
The closing is the campaign
A review asked for the day the keys change hands, a thank-you to whoever sent the client, and a note at the anniversary. Every closing should produce the next one.
The lender visit keeps the pre-approvals coming
A quarterly visit to each lender and inspector, with coffee and a reason to remember you, is what keeps the referrals flowing between transactions.
Questions real estate teams ask
- How do I get more real estate referrals?
- From past clients, lenders, inspectors, vendors and agents in other markets, touched for real rather than dripped. Growth is more of those relationships, and none of them fading unnoticed. Fostyr is built around that list.
- How is Fostyr different from my real estate CRM?
- Your CRM sends the newsletter and holds the database. Fostyr keeps the relationships that actually send transactions, with their whole history, grades them by what they have sent, and nudges you when one goes quiet. They can coexist; many teams use Fostyr for the sphere that matters.
- How do I get referrals from lenders and inspectors?
- Send them work first, make their client look good, thank them the same week, and visit quarterly. When a loan officer changes banks, keep the relationship with the person. Fostyr keeps the person and tells you when they go quiet.
- What software does a real estate team need for the sphere?
- Not another drip. A relationship system that reads your mail, keeps the whole history behind every client and referrer, and puts real touches on a cadence. That is Fostyr.
- Is Fostyr a CRM for real estate teams?
- It is a relationship system rather than a lead-and-drip CRM. It tracks the clients, lenders, inspectors and agents behind your transactions, with their whole history, and nudges you before one fades.
- How much does Fostyr cost?
- $200 a month for your core team of up to five, then $35 a month per additional person, with a thirty-day trial and no card required.
Pricing
$200 a month for your core team of up to five, then $35 a month per additional person. Thirty-day trial, no card required.