Fostyr for property management
Doors come from owners, agents and vendors who trust you. Keep every one of them.
An investor who adds a property every year and refers the partner. A realtor who sends every out-of-town buyer. A lender who sends every investor closing. A contractor who tells the landlord who to call. Those relationships are the business, and the doors follow them. Fostyr keeps them, with every door, and tells you when one has gone quiet.
Where the work comes from for a property management company
Owners and investors who refer
An owner who trusts you adds properties and brings the partner and the brother-in-law.
Real estate agents
Every out-of-town buyer and every accidental landlord needs a manager. The agent hands them a name.
Lenders and CPAs
They see the investor before the purchase closes.
Contractors and vendors
The plumber in the landlord's basement gets asked who manages properties.
What goes wrong without a system
The agent who found another manager
A realtor sent you nine owners in two years. You were slow on a lease-up during a busy summer. The tenth went to a manager who wasn't.
The owner who left over silence
A twelve-door owner heard from you only when something broke. A competitor called quarterly. The portfolio moved.
The relationship in one manager's phone
Your best portfolio manager knows which agents send owners and which owners refer. Then the manager leaves.
Management software that forgets the source
Your property management system knows the units, the leases and the maintenance. It cannot tell you which agent sent the most owners or that a lender hasn't referred since spring.
Where to start, with no software and no plan
List who sent every owner
Agents, lenders, CPAs, vendors, and the owners who referred. A count of doors beside each name. That list is the growth plan.
Connect the inbox; bring the owner list
Every thread with every agent and owner is already in your mail. Connect it once. Export the owner list and drop it in; the referrers get their counts.
Call the referrers who have gone quiet
The agent who sent five owners last year and none this year gets coffee this week. Fostyr surfaces them; you make the call.
Touch every owner on a rhythm
Not just when the water heater fails. A quarterly note in your voice, about their property and the market, keeps owners who would otherwise leave over silence.
How Fostyr fits a property management company
Hub: Who is waiting on you, and which referrer has gone quiet.
The morning: the investor who asked about a second property, the agent who hasn't sent an owner in ninety days, the lender who just copied you on a closing. Ask Fostyr which agent sent the most doors last year.
Relationships: Every owner, agent, lender and vendor, with every door.
Each has a journey: doors, emails, calls, the notes from every manager who dealt with them. A grade shows who actually sends work. A brokerage holds its agents, so a change there keeps the history.
Workspace: Email, calendar and follow-ups, attached to the people.
A thread from an owner lands on the owner. The quarterly owner note sits beside the portfolio. Templates for the management proposal, the owner update, thank you for the referral.
Marketing: Owner touches, agent visits and reviews, on a cadence.
Rhythms for the quarterly owner note and the agent check-in. A route for the brokerages and lenders you visit. Reviews asked for from owners at renewal and tenants at move-in.
Connections: Your inbox fills it in; your owner list comes with you.
Connect Gmail and the threads attach themselves. Bring your owner export in and every referrer gets their history. Use a property management system we don't connect to yet? Tell us at setup and we'll help you bring your data over. Fostyr keeps the relationships; your PM system keeps the leases.
What marketing means for a property management company
Marketing for a manager is the agent relationship
Owner leads from the internet shop on fee. An agent sends an owner who already trusts you. Spend the effort on the ten agents and lenders who send the most, and on meeting the next ten.
The owner note is the retention plan
Owners leave over silence, not fees. A quarterly note about their property and the market is the cheapest door you will ever keep.
Reviews decide the accidental landlord
A homeowner who has to rent out the house searches once and picks by reviews. Ask every owner at renewal and every tenant at move-in.
Questions property management ask
- How do I grow a property management company?
- Through the agents, lenders, CPAs and owners who send doors repeatedly, and through owner retention that does not depend on the maintenance call. Growth is more of those relationships and none of them fading unnoticed. Fostyr is built around that list.
- How do I get referrals from realtors as a property manager?
- Lease up fast, communicate with the owner, make the agent look good, thank them the same week, and stay in touch between owners. Fostyr tells you which agents have gone quiet.
- How do I keep owners from leaving?
- Call them when nothing is broken. A quarterly note about their property and the market, in your voice, keeps owners who would otherwise move the portfolio over silence. Fostyr keeps the rhythm.
- What software does a property management company need for growth?
- Your property management system handles units, leases and maintenance. A relationship system handles the owners and referrers as people, with history and a cadence. That is Fostyr. It does not hold leases.
- Is Fostyr a CRM for property managers?
- It is a relationship system rather than a sales pipeline. It tracks the owners, agents, lenders and vendors behind your doors, with their whole history, and nudges you before one fades.
- How much does Fostyr cost?
- $200 a month for your core team of up to five, then $35 a month per additional person, with a thirty-day trial and no card required.
Pricing
$200 a month for your core team of up to five, then $35 a month per additional person. Thirty-day trial, no card required.