Fostyr for law firms
Every matter came from a referral. Keep the people who made it.
The litigator who sends every transactional matter. The CPA who refers every client with a dispute. The real estate agent whose closings all need a lawyer. The client from six years ago whose neighbour needs exactly what you do. Those relationships are the firm. Fostyr keeps them, with every matter, and tells you when one has gone quiet.
Where the work comes from for a small law firm
Other attorneys
The firm that doesn't do what you do refers it, if they think of you first.
CPAs and financial advisors
They see the dispute, the sale or the estate before anyone else.
Real estate agents and lenders
Every closing and every contract needs a lawyer. The agent hands over a name.
Past clients
The best referrer is someone you kept out of trouble once.
What goes wrong without a system
The referring attorney who found someone else
A litigator sent you eight matters in three years. You were slow to return a call during trial season. The ninth went to a firm that wasn't.
The CPA you never thanked
An accountant sent three clients last year. Nobody at the firm called to say so. This year they sent none.
The rainmaker's memory
One partner knows every referral source and what they like. The firm's future depends on that one memory.
Practice management that forgets the source
Your case management system knows the matters, the deadlines and the billing. It cannot tell you which attorney referred the most matters or that a CPA hasn't referred since spring.
Where to start, with no software and no plan
List who referred every matter
Go back three years. Attorneys, CPAs, agents, past clients. A count beside each name. The list is short, and it is the firm's growth plan.
Connect the inbox
Every thread with every referring attorney is already in your mail. Connect it once and the history attaches itself; nothing is retyped and nothing privileged is touched.
Call the referrers who have gone quiet
The attorney who sent three matters last year and none this year gets lunch this month. Fostyr surfaces them; the partner makes the call.
Make the touch a rhythm
Every referrer hears from you quarterly. Every closed matter gets a thank-you to whoever sent it and a note to the client at a year.
How Fostyr fits a small law firm
Hub: Who is waiting on you, and which referrer has gone quiet.
The morning: the prospect who asked for an engagement letter, the CPA who hasn't referred in nine months, the past client who just replied. Ask Fostyr which attorney referred the most matters last year.
Relationships: Every attorney, CPA, agent and client, with every matter.
Each has a journey: matters, emails, calls, the notes from every partner and associate who dealt with them. A grade shows who actually refers. A firm holds its attorneys, so when one moves the history follows the person.
Workspace: Email, calendar and follow-ups, attached to the people.
A thread from a referring attorney lands on the attorney. The one-year note sits beside the closed matter. Templates for the engagement letter is attached, the matter is closed, thank you for the referral.
Marketing: Touches, lunches and reviews, on a cadence.
Rhythms for the quarterly referrer call and the after-matter thank-you. Forms for the seminar and the introduction. Reviews asked for when the matter closes well.
Connections: Your inbox fills it in.
Connect Gmail and every thread attaches itself to the right person. Bring a contact export in and it reconciles. Use a practice management system we don't connect to yet? Tell us at setup and we'll help you bring your data over. Fostyr keeps relationships and history; matter files stay where they are.
What marketing means for a small law firm
Marketing for a small firm is the referring professional
Directories and ads bring strangers comparing prices. A referring attorney or CPA brings a client who already trusts you. Spend the effort on the ten professionals who send the most, and on meeting the next ten.
The closed matter is the campaign
A thank-you to whoever referred it, a review if the outcome allows, and a note to the client at a year. Every matter should produce the next one.
The quarterly lunch is the budget
Firms lose referrers between matters, not during them. A quarterly call or lunch with each one is the whole business-development spend.
Questions law firms ask
- How do I get more clients for a small law firm?
- From referring attorneys, CPAs, agents and past clients. Most small-firm matters are referred. Growth is meeting more referrers, keeping the ones you have, and noticing quickly when one goes quiet. Fostyr is built around that list.
- How do I get referrals from other attorneys?
- Send them what you don't do first, return calls the same day, report back on how their referral went, and stay in touch quarterly. The last part is where most firms lose the stream. Fostyr tells you which referrers have gone quiet.
- What does marketing mean for a small law practice?
- Mostly the relationships that refer: attorneys, accountants, agents, past clients. A website supports it. Fostyr keeps the relationship side on a cadence so it happens between deadlines.
- What software does a small law firm need for business development?
- Your practice management system handles matters, deadlines and billing. A relationship system handles the referrers and clients as people, with history and a cadence. That is Fostyr. It does not hold matter files.
- Is Fostyr a CRM for law firms?
- It is a relationship system rather than a sales pipeline. It tracks the attorneys, CPAs, agents and clients behind your matters, with their whole history, and nudges you before one fades.
- How much does Fostyr cost?
- $200 a month for your core team of up to five, then $35 a month per additional person, with a thirty-day trial and no card required.
Pricing
$200 a month for your core team of up to five, then $35 a month per additional person. Thirty-day trial, no card required.