Fostyr for roofers
The people who send roofs are worth more than the roofs. Keep every one.
An adjuster who approves your estimate as written. A home inspector who writes 'roof at end of life' and gives the buyer your name. A realtor whose listing needs a roof to close. A homeowner whose neighbours all ask who did theirs. Those relationships are the business, and a storm season should not be the only time you think about them.
Where the work comes from for a roofing company
Insurance adjusters
An adjuster who trusts your scope sends the claim, and the next one.
Home inspectors and realtors
Every report with a roof finding is a job for whoever the inspector names.
Property managers and HOAs
One manager is a portfolio of roofs on a replacement schedule.
Past customers and their neighbours
A street watches a roof go on. The homeowner who tells them who did it is your best salesperson.
What goes wrong without a system
The adjuster who changed carriers
Your best referrer moved to another company in the spring. The claims stopped. The relationship was with the person, and nobody kept the person.
The inspector you never thanked
A home inspector named you on nine reports last year. Nobody at your company knows which inspector, and no one has bought them lunch.
The storm-season pile
After a hail event, three hundred leads in a week, and no memory of which ones were referred by whom. The referrers never heard a thank-you.
Sales software that forgets the referrer
Your roofing CRM knows the lead, the measurement and the contract. It cannot tell you which adjuster sent the most work or that a realtor hasn't called since March.
Where to start, with no software and no plan
List who sends the roofs
Adjusters, inspectors, realtors, managers, and the homeowners who refer. A count beside each name. That list is the plan for the off-season.
Connect the inbox; bring the job list
Every thread with every adjuster is already in your mail. Connect it once. Export the job list and drop it in; the referrers get their counts.
Work the off-season list
Winter is for calling every adjuster, inspector and realtor who sent work last year. Fostyr sorts them by who has gone quiet.
Put the offices on a route
Brokerages, inspection companies, management offices. Visit on a cadence with something useful: a roof-age guide for listings, your availability before the storm.
How Fostyr fits a roofing company
Hub: Who is waiting on you, and which referrer has gone quiet.
The morning: the adjuster who asked for a revised estimate, the realtor with a listing that needs a roof to close, the inspector who just named you. Ask Fostyr which adjuster sent the most claims last year.
Relationships: Every adjuster, inspector, realtor and homeowner, with every roof.
Each has a journey: jobs, emails, calls, the notes from every estimator who dealt with them. A grade shows who actually sends work. A carrier holds its adjusters, so when one moves the history moves with the person.
Workspace: Email, calendar and follow-ups, attached to the people.
A thread from an adjuster lands on the adjuster. The follow-up after a completed roof sits beside the job. Templates for the estimate is attached, the roof is on, thank you for the referral.
Marketing: Off-season visits, thank-yous and reviews, on a cadence.
A route for the brokerages and inspection companies you visit. Rhythms for the quarterly adjuster check-in and the after-job thank-you. Reviews asked for the day the crew leaves.
Connections: Your inbox fills it in; your job list comes with you.
Connect Gmail and the threads attach themselves. Bring your job export in and every referrer gets their history. Use a roofing CRM we don't connect to yet? Tell us at setup and we'll help you bring your data over.
What marketing means for a roofing company
Marketing for a roofer is the referrer, not the lead
Storm leads are expensive and one-time. An adjuster, an inspector or a realtor sends roofs every month, in every season. Spend the effort there.
The off-season is the campaign
Every quiet month is a month to visit brokerages and inspection companies, to thank the adjusters, and to ask last year's customers for the neighbour's name.
Reviews decide the storm call
After a hail event every homeowner on the street searches the same phrase. The company with three hundred honest reviews gets the call. Ask every customer the day the crew leaves.
Questions roofers ask
- How do I grow a roofing business?
- Through the adjusters, inspectors, realtors and managers who send roofs every season, rather than storm leads that arrive once. Growth is meeting more of them, keeping the ones you have, and noticing quickly when one goes quiet. Fostyr is built around that list.
- How do I get more roofing leads without buying them?
- Keep the referrers who already send work, ask every finished customer for a review and a neighbour, and work the off-season list of adjusters, inspectors and realtors. Fostyr tells you who to call and when.
- How do I get roofing referrals from insurance adjusters?
- Deliver estimates they can approve as written, communicate on their schedule, and stay in touch between claims. When an adjuster changes carriers, keep the relationship with the person. Fostyr keeps the person and tells you when they go quiet.
- What software does a roofing company need?
- An estimating and job system for the work, and a relationship system for the people who send it. Fostyr is the second one. It reads your inbox and takes your job list so the referrers and their history fill in without data entry.
- Is Fostyr a CRM for roofers?
- It is a relationship system rather than a sales pipeline. Roofing CRMs track leads and contracts. Fostyr tracks the adjusters, inspectors, realtors and customers behind them, with their whole history, and nudges you before one fades.
- How much does Fostyr cost?
- $200 a month for your core team of up to five, then $35 a month per additional person, with a thirty-day trial and no card required.
Pricing
$200 a month for your core team of up to five, then $35 a month per additional person. Thirty-day trial, no card required.