Fostyr for marketing agencies
You market everyone but yourselves. Keep the people who send you work.
A client's marketing director who moves to a new company and brings you along. A web developer who sends every client that needs strategy. A consultant who refers the execution they don't do. A past client who comes back after the in-house hire didn't work out. Those relationships are the agency. Fostyr keeps them, with every engagement, and tells you when one has gone quiet.
Where the work comes from for a marketing agency
Past clients and the people inside them
A marketing director changes companies every three years and takes the agency they trust.
Developers, designers and studios
The shop that builds the site refers the people who need the campaign.
Consultants and fractional executives
They set the strategy and hand off the execution to whoever they know.
Other agencies
The agency that doesn't do what you do sends it your way, if they remember you.
What goes wrong without a system
The director who moved and didn't call
Your champion at a client left for a bigger company. Six months later that company hired an agency. It was not you, because nobody knew she had moved.
The developer you never thanked
A web studio sent you three clients in a year. Nobody at your agency knows which studio, and no one has bought them lunch.
Churn that nobody saw coming
A retainer client went quiet on email for two months. Then the cancellation came. The signal was there; nobody was watching for it.
A project tool that forgets the source
Your project management system knows the deliverables and the hours. It cannot tell you which referrer sent the most engagements or that a studio hasn't referred since spring.
Where to start, with no software and no plan
List who sent every engagement
Go back three years. Who introduced each client? Studios, consultants, past clients, agencies. A count beside each name. That list is the new-business plan.
Connect the inbox
Every thread with every client and referrer is already in your mail. Connect it once. Bring a client export in and it reconciles.
Watch the quiet ones
The client whose replies slowed, the studio that hasn't referred in six months. Fostyr surfaces them; you call before the cancellation or the lost referral.
Make the touch a rhythm
Every past client hears from you quarterly. Every referrer gets a call each quarter. Every champion who changes jobs gets a congratulations within the week.
How Fostyr fits a marketing agency
Hub: Who is waiting on you, and which client has gone quiet.
The morning: the prospect who asked for a proposal, the retainer client whose replies have slowed, the studio that just copied you on an introduction. Ask Fostyr which referrer sent the most engagements last year.
Relationships: Every client, champion, studio and consultant, with every engagement.
Each has a journey: engagements, emails, calls, the notes from every account lead who dealt with them. A grade shows who actually sends work. A client company holds its people, so when a champion moves the history follows the person.
Workspace: Email, calendar and follow-ups, attached to the people.
A thread from a champion lands on the champion. The quarterly check-in sits beside the engagement. Templates for the proposal is attached, the campaign is live, thank you for the introduction.
Marketing: Touches, introductions and case studies, on a cadence.
Rhythms for the quarterly client note and the referrer call. Forms for the webinar sign-up and the referral. Case studies asked for when the campaign lands its number.
Connections: Your inbox fills it in.
Connect Gmail and every thread attaches itself to the right person. Bring a client export in and it reconciles. Use a project or CRM tool we don't connect to yet? Tell us at setup and we'll help you bring your data over.
What marketing means for a marketing agency
Marketing for an agency is the referral, not the funnel
You know how to build a funnel. Most agency clients still come from a person who vouched. Spend the effort on the ten studios, consultants and champions who send the most, and on meeting the next ten.
The champion's next job is the campaign
Every marketing director who has ever hired you will hire an agency again at their next company. Know when they move, and be the first call.
The case study is the thank-you
A finished campaign with a number, a case study the client approves, and a thank-you to whoever introduced them. Every engagement should produce the next one.
Questions marketing agencies ask
- How do I get more agency clients?
- From past clients, the champions inside them who change jobs, and the studios, developers and consultants who refer. Growth is meeting more of them, keeping the ones you have, and noticing quickly when one goes quiet. Fostyr is built around that list.
- How do I reduce client churn at an agency?
- Watch for the signal: replies that slow, meetings that get moved, a champion who leaves. Fostyr flags a client going quiet so the call happens before the cancellation.
- How do I build referral partners for an agency?
- Find the studios, developers and consultants who serve your clients before you do, thank them for every referral the same week, and call each one quarterly. Fostyr keeps the list and the cadence.
- What software does an agency need for new business?
- Not a sales pipeline. A relationship system that reads your mail, keeps the whole history behind every client, champion and referrer, and nudges you on a cadence. That is Fostyr.
- Is Fostyr a CRM for marketing agencies?
- It is a relationship system rather than a sales CRM. It tracks the clients, champions, studios and consultants behind your engagements, with their whole history, and nudges you before one fades.
- How much does Fostyr cost?
- $200 a month for your core team of up to five, then $35 a month per additional person, with a thirty-day trial and no card required.
Pricing
$200 a month for your core team of up to five, then $35 a month per additional person. Thirty-day trial, no card required.